The Deli-cious OnTap
Retail Concept

We have been selling Deli-cious OnTap for the last 8 years.  Once a customer tastes, they always purchase.  The range is great, and the margins are much higher than traditional deli items.  Many customers bring their bottles back for a refill.
If you are a farm shop or fine food business you are missing a trick not having this in your store!

Our customers have many different, delicious flavours to choose from and we have a high level of returning customers refilling their bottles.The Oils and Vinegars are an exceptional quality, once our customers try these, they are hooked!

We’ve been working with Deli-cious and stocking their oils and vinegars for the past ten years.  They sell incredibly well for us and are so visual. The Oils & Vinegars are not only an important part of our sales mix, but add to the look and feel of both our Deli’s. The quality and flavour profiles are both outstanding, which makes it really easy for us to enthuse our staff to introduce them to our customers, and also to include them in the dishes we prepare for the café and food bar.

We’ve been stocking the Delicious on tap oils and vinegars for well over 7 years.  We permanently have them available to sample and as everyone loves the way they taste it’s led to them becoming one of our best selling product ranges.  We encourage customers to bring back their bottles and get refills which also leads to repeat purchases and of course once a loyal customer is in the deli they are also likely to do other shopping. We often use the oils and vinegars in our own salads and as dressings, which also supports retail sales as we often get asked what we have used and where can they buy it.
The staff all have their own favourites and offer suggestions on how the oils and vinegars can be used, which builds trust in the product range and also in our business.  We have a core range that we keep in stock all the time and then we bring in guest oil or vinegar every so often to keep things fresh and to give regulars a new product to try. Delicious on tap oils and vinegars are definitely one of my must have deli product ranges.